With a pure heart, Robbie Lockie like many others dreamed of a world reflecting the Garden of Eden where all humans and animals coexist in peace and harmony. With a dream fueled by positive fervor, Robbie joined forces with other like-minded individuals wanting a compassionate world. Klaus Mitchell was one of these people already on the path spreading the vegan message. Living on a dream and a prayer, Robbie and Klaus set up the Plant Based News website. As they developed their vegan news site, they began gaining more and more followers but had no idea their humble site caught the attention of an influential investor, also with the goal of creating a kinder world.