The Fry Family started creating simple yet tasty meat alternative recipes in their own kitchen in South Africa, back in 1991. “All life is precious, and I could live without sacrificing the life of another. I become a vegetarian and set about creating a meat alternative.” “Principle before profit” has been the mantra of the Fry Family since its beginning. They measure their success by the amount of animals’ lives that are saved with each purchase of a Fry’s product. "The brand has become a legacy on its own and it’s definitely not about me; it’s about the combined effort of so many enthusiastic people." Thanks to a great working team spirit and family love and support from all family members, The Fry Family Food Co. has become a force for change around the world, helping millions of people transition to a vegan diet while contributing immensely to saving the animals.