Search
English
  • English
  • 正體中文
  • 简体中文
  • Deutsch
  • Español
  • Français
  • Magyar
  • 日本語
  • 한국어
  • Монгол хэл
  • Âu Lạc
  • български
  • Bahasa Melayu
  • فارسی
  • Português
  • Română
  • Bahasa Indonesia
  • ไทย
  • العربية
  • Čeština
  • ਪੰਜਾਬੀ
  • Русский
  • తెలుగు లిపి
  • हिन्दी
  • Polski
  • Italiano
  • Wikang Tagalog
  • Українська Мова
  • Others
  • English
  • 正體中文
  • 简体中文
  • Deutsch
  • Español
  • Français
  • Magyar
  • 日本語
  • 한국어
  • Монгол хэл
  • Âu Lạc
  • български
  • Bahasa Melayu
  • فارسی
  • Português
  • Română
  • Bahasa Indonesia
  • ไทย
  • العربية
  • Čeština
  • ਪੰਜਾਬੀ
  • Русский
  • తెలుగు లిపి
  • हिन्दी
  • Polski
  • Italiano
  • Wikang Tagalog
  • Українська Мова
  • Others
Title
Transcript
Up Next
 

Australian Study Finds More Appealing Names for Plant-Based Dishes Increase Orders Significantly

Details
Download Docx
Read More
Researchers from the University of Queensland, Australia, conducted a study and found that enticing names for plant-based menu items that illustrate flavor, texture, and place of origin can increase people’s tendency to order the food item, while bland names decrease the likelihood. According to the investigators, the description “a juicy American burger” is more appealing to customers than “vegan burger.” And “tasty Italian vegetable lasagna” is likely to get more orders than “vegetable lasagna.”

Another potential change that could further build the trend to increase plant-based food orders is the use of appealing imagery for the vegan dish.

The researchers also noted that transitioning to vegan “for even the smallest of market segments can make a meaningful contribution to climate change mitigation.”

Thank you, University of Queensland researchers, for the illuminating study. May all people soon discover the innumerable benefits of the loving vegan diet, in Celestial delight.
Share
Share To
Embed
Start Time
Download
Mobile
Mobile
iPhone
Android
Watch in mobile browser
GO
GO
Prompt
OK
App
Scan the QR code,
or choose the right phone system to download
iPhone
Android