検索
日本語
 

The 1st Middle East Vegetarian (MEVEG) Congress, Part 11 of a Multi-part Series

2023-01-06
要約
ダウンロード Docx
もっと読む
“They (Wild Peeta) received tremendous attention for their unconventional use of social media sites to market their bread. And they’ve given a fresh perspective to shawarma. I mean, the favorite thing whenever you think of Arab food, the first thing that comes to mind is shawarma. So, they have added a new touch.” “So, we like the fresh blood which has come up and started such innovative restaurants over here. So, Wild Peeta aims to become the world’s first Emirati restaurant brand to be supported across the world.”

“So, what we did with the shawarma was why not have a vegetarian shawarma and, you know what, let’s not just make it boring. Let’s not put two or three vegetables in there and call it vegetarian. So, what we do is, we add char-grilled vegetables in there. So, char-grilled potatoes, zucchini and carrots, and then you get to choose from about 10 to 15 vegetables to put inside it, Subway-style, when you’re standing there, and you choose which vegetables to put into your sandwich. Same concept, except we source our vegetables from the Middle Eastern farms. So, we know which farms these vegetables come from, and they are from the Middle East.”

“So, one of the goals that we have as Wild Peeta was to have an ethical product, to challenge the fast-food industry and in fact, when we talk about our business, Wild Peeta, we don’t call ourselves fast food, we call ourselves ‘good food served fast.’ And there is a big difference because fast food, that word just has such a negative connotation to it and we all know, all you have to do is go on Google, and Google anything related to fast food and it’ll tell you in your face how bad it is for you. But they make it so easy, they make it so simple, so cheap, that you go for that.”

“So, what we decided was we’re going to bake our own bread. So, we know exactly what goes into our bread. And you can, of course, have the traditional white bread, the white pita bread, which we have to start off with because of its popularity.”
もっと観る
全てのエピソード  (11/49)
1
智慧の言葉
2022-12-26
3861 閲覧数
2
智慧の言葉
2022-12-27
2694 閲覧数
3
智慧の言葉
2022-12-28
2492 閲覧数
4
智慧の言葉
2022-12-29
2520 閲覧数
5
智慧の言葉
2022-12-30
2599 閲覧数
6
智慧の言葉
2022-12-31
2341 閲覧数
7
智慧の言葉
2023-01-02
2263 閲覧数
8
智慧の言葉
2023-01-03
2348 閲覧数
9
智慧の言葉
2023-01-04
2288 閲覧数
10
智慧の言葉
2023-01-05
2294 閲覧数
11
智慧の言葉
2023-01-06
2191 閲覧数
12
智慧の言葉
2023-01-07
2256 閲覧数
13
智慧の言葉
2023-01-09
2262 閲覧数
14
智慧の言葉
2023-01-10
2374 閲覧数
15
智慧の言葉
2023-01-11
2214 閲覧数
16
智慧の言葉
2023-01-12
2251 閲覧数
17
智慧の言葉
2023-01-13
2399 閲覧数
18
智慧の言葉
2023-01-14
2197 閲覧数
19
智慧の言葉
2023-01-16
2369 閲覧数
20
智慧の言葉
2023-01-17
2350 閲覧数
21
智慧の言葉
2023-01-18
2401 閲覧数
22
智慧の言葉
2023-01-19
2249 閲覧数
23
智慧の言葉
2023-01-20
2150 閲覧数
24
智慧の言葉
2023-01-21
2303 閲覧数
25
智慧の言葉
2023-01-23
2022 閲覧数
26
智慧の言葉
2023-01-24
2187 閲覧数
27
智慧の言葉
2023-01-25
2077 閲覧数
28
智慧の言葉
2023-01-26
2058 閲覧数
29
智慧の言葉
2023-01-27
2194 閲覧数
30
智慧の言葉
2023-01-28
2565 閲覧数
31
智慧の言葉
2023-01-30
2496 閲覧数
32
智慧の言葉
2023-01-31
2100 閲覧数
33
智慧の言葉
2023-02-01
2157 閲覧数
34
智慧の言葉
2023-02-02
2179 閲覧数
35
智慧の言葉
2023-02-03
2122 閲覧数
36
智慧の言葉
2023-02-04
2347 閲覧数
37
智慧の言葉
2023-02-06
3697 閲覧数
38
智慧の言葉
2023-02-07
2527 閲覧数
39
智慧の言葉
2023-02-08
2319 閲覧数
40
智慧の言葉
2023-02-09
2843 閲覧数
41
智慧の言葉
2023-02-10
2428 閲覧数
42
智慧の言葉
2023-02-11
2754 閲覧数
43
智慧の言葉
2023-02-13
2262 閲覧数
44
智慧の言葉
2023-02-14
2158 閲覧数
45
智慧の言葉
2023-02-15
2159 閲覧数
46
智慧の言葉
2023-02-16
2172 閲覧数
47
智慧の言葉
2023-02-17
1997 閲覧数
48
智慧の言葉
2023-02-18
2020 閲覧数
49
智慧の言葉
2023-02-20
2024 閲覧数