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The Vegan Society does many things to help people shift to the vegan lifestyle, including developing a trademark system to label foods that are purely vegan. It allows clear labeling; it allows for consumers to make the right choice. And it allows not just vegans, but any consumer, because it fits their diet requirements, or even on a religious basis. And the longevity of this is that the more products that become “vegan suitable,” the more it’s having an impact on the environment and in the long run, it’s saving animal lives, and reducing animal suffering. And this creates a vegan world out there.