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With the natural advantage of its geographic location and favourable temperate conditions, the Hangzhou City government, in recent years has been leading the effort of promoting the veg culture development nationwide, as well as reaching out globally, with a new epithet for the city - “The Veg Capital of Southeastern China.” In May 2019, one of the world’s largest vegan lifestyle expos known as Veggie World - which is currently held in 18 cities across eight countries - chose Hangzhou as its first point of entry into China. This eye-opening expo introduced Chinese consumers to the global vegan trend, and the healthy, green, and natural vegan lifestyle. To celebrate International Vegetarian Day, the city’s Commerce Bureau sponsored the fourth Hangzhou Vegan Culture Festival in November, 2019. The event was organized by the Hangzhou Vegan Association and held at the Xiangji Temple square. Many fascinating activities were held, such as food tasting, introduction of the benefits of eating veg, and cultural exchanges, encouraging Hangzhou citizens to follow the compassionate trend of a plant-based diet. “And if Chinese blaze the trail on vegetarianism, then we will have hope. We have more hope, a lot more hope to save this Earth for our next generations, so that they live in health, happiness, and possibly spirituality.”
